Wednesday, July 27, 2011

Adobe announces collaborations to boost development of India-centric mobile apps

BANGALORE, INDIA: Adobe Systems Inc. announced that it will be working closely with the creative and developer ecosystem in India to help them build rich digital experiences for multiple devices, screens and platforms for the Indian market. It also announced its collaboration with organizations like redBus, Perfios, and Standard Chartered Bank to offer highly-interactive mobile apps for Indian consumers.

The company also showcased the work it is doing with Janaagraha, a leading non-profit organization, in its immensely popular ‘I Paid A Bribe’ initiative. To further support the development of India-centric mobile apps and richer digital experiences, Adobe is also hosting its annual Flash Platform Summit 2011 in Bangalore. The three-day event taking place between 27th and 29th July is the largest Flash developer summit outside of North America.

Ben Forta, director-Evangelism, Adobe Systems, said: “India is a country with over 850 million mobile devices and this is an opportune moment for the industry to leapfrog into the next wave of digital experiences. Consumers today demand a ubiquitous experience across devices and screens, using a host of platforms. With a strong legacy of driving innovation across the web with technologies like Flash and Flex, Adobe looks forward to working with the Indian developer community to equip them with the right tools and skill sets to build the richest possible Internet and mobile experiences for Indian consumers.”

Apps – made in India, for India
At its annual Adobe Flash Platform Summit 2011, Adobe showcased the collaborative work it is doing with various enterprises to create interactive mobile apps as well as rich Internet experiences. This includes the work it has done with the very popular and India’s largest bus ticketing company, redBus to create a mobile app that allows users to book bus tickets for 1000s of routes across India.

The mobile app provides a highly intuitive interface helping consumers not only book bus tickets on the go but also to assign their seats, compare fares, check the route, etc.

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