BANGALORE, INDIA: BSNL, a key player in the Indian Telecom space today announced the launch of its “Billpay” services in the West Zone. The service has been introduced on the world-class technology platform by Obopay, a global pioneer in the mobile payment space, and is available to mobile consumers through all channels including SMS/IVR, WAP & J2ME application.
As a part of this service, all BSNL mobile customers in West Zone including the states of Gujarat, Maharashtra, M P and Chattisgarh can now pay their BSNL bills by using their credit card.
To activate this service, mobile customers will have to register their credit card one time and generate an M-Pin by sending SMS to 52828. This will allow them to only use this M-Pin for paying all of their BSNL bills in the future in a Safe, Secure and Convenient manner.
Elaborating on the service, N.K. Yadav, PGM - VAS, BSNL, said: “We are happy to launch this new service as part of our continued efforts to keep up with new market initiatives. We intend to extend this service across all the four zones thereby offering the PAN India facility. We would like to go a step ahead and introduce this service to our landline customer base also. With this our aim is to enable 100+ million BSNL customers across the country to use this convenient service.”
Apart from credit card linked mobile payment service, BSNL is also keen to introduce other modes of mobile payment in the near future, which will include bank accounts and stored value accounts.
Deepak Chandnani, president, Obopay Inc., said: “India is an important market for the growth of mobile payment services and our partnership with BSNL is a significant step in proliferating these services to its vast subscriber base in urban and rural areas. Since our entry into the Indian market in 2007, Obopay is committed to the cause of providing financial access to every Indian in a simple and secure manner and all our initiatives till date have been to achieve this vision.”
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