Thursday, October 29, 2009

Global wireless carriers reach beyond phones for growth

BOSTON, USA: Across the globe, wireless carriers seek innovative ways to expand the use of their wireless networks, focusing on the potential of eBook readers, mobile internet devices, portable navigation devices and game consoles.

The Strategy Analytics Connected Home Devices (CHD) Service predicts 79 percent growth in the installed base of embedded WWAN 3G and 4G enabled consumer devices up to 2014, as described in “Wireless Connected Home & Portable Devices: Global Market Forecast Data Table.”

According to Peter King, Director of the Connected Home Devices Service: “The world’'s leading wireless carriers, such as AT&T and Verizon, already have agreements in place to provide wireless connection to new consumer electronics (CE) devices. With this positive scenario:

* The CE community benefits from the carrier experience in services; and
* The carrier benefits from the manufacturers’ experience in consumer electronics.

The early partnerships have begun with eBook Reader and Portable Navigation Device vendors,” continued King. “By next year we will start to see a much wider range of wireless-enabled consumer electronics devices.”

David Mercer, Vice President of the Strategy Analytics Digital Consumer Practice, added: “This initiative by the wireless carriers signals a significant change in mindset. Previously regarded as a very conservative community, these innovative agreements are designed to drive more network usage and demonstrate the start of a new era for wireless carriers.”

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